Bilingual asset-financing journey

A consumer asset-financing product for Arabic and English users. The engagement began with on-site workshops in Riyadh.

Shape a financing journey that works equally well in Arabic RTL and English LTR — with directionality designed as behaviour, not mirrored after the fact.

Led the UX overhaul: on-site workshops, journey and flow design, and the bilingual Arabic RTL / English LTR standards behind it.

1. 01

   Decision

   Workshops before wireframes.

   Why it mattered

   Running workshops on site in Riyadh settled the journey with the people who knew the product before a screen was drawn.

2. 02

   Decision

   Seven clear steps.

   Why it mattered

   Financing asks a lot of a customer. A seven-step journey gave each decision its own place and kept progress visible.

3. 03

   Decision

   Directionality as behaviour.

   Why it mattered

   RTL is more than a mirrored layout. The standards defined how layout, reading order and interaction behave in each direction, so both languages felt native.

• One journey

  ⇄

  Two directions

  Trade-off

  One set of standards written for both directions from the start — not a translated copy of the English flow.

• Full detail

  ⇄

  Clarity

  Trade-off

  Spread what the journey needs across seven steps rather than front-loading it into one long form.

1. Workshops
2. Journey
3. Standards

On-site workshops in Riyadh aligned business stakeholders, Product and Engineering on the journey. The bilingual standards then gave design and engineering one reference for both directions.

Bilingual work breaks when one language is the original and the other a copy. Treating direction as behaviour from the first workshop kept both versions first-class.